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CEO Systems
Articles
When you are organized, you are able to work more efficiently. It is easier to concentrate‚ accomplish your tasks‚ and efficiently manage your schedule. Our articles are dedicated to offering you valuable tips that are focused on helping you increase your efficiency and organization. These systems will help you to streamline your business environment so that you stop wasting valuable time and energy.
Establishing an Email Marketing Campaign
Written on March 10, 2011 at 6:13 pm, by CEO Systems
An email marketing campaign allows you to promote your products or services by sending newsletters via email with updates and coupons to your current, past and potential clients. With an email marketing campaign in place, you can dramatically increase sales by keeping in contact with the people that are most interested in hearing about your business… your subscribers. To help you create your own email marketing campaign for your company, we have outlined the steps that should be taken in this process.
How to create an Email Marketing Campaign
Step One: Create the List
There are many ways that you can build your email marketing list. We suggest putting a few of the tools listed below in place. With the right combination, your list will continue to grow with little effort.
• Place an opt-in box or “capture form” on your website that will allow visitors to sign up to receive your emails
• Offer an incentive on your website for visitors to subscribe, such as receiving a free product or report
• Gather the contact information of the people that you meet networking and send them an invite to join your list
• Gain subscribers by providing an opt in box or promoting your newsletter on social marketing websites
• Create a plan to collect the email addresses of your current and new clients
Social Media – The Mistakes to Avoid
Written on March 3, 2011 at 5:46 pm, by CEO Systems
Social media is a budget-friendly way of reaching a broad demographic of people.
We have helped many clients develop their social networking strategy. Along the way we have noticed a few common mistakes that business owners are making. To help put an end to this unnecessary struggling, we have outlined the top mistakes that we see business owners make when they are starting to participate in the social networking sites Facebook, LinkedIn and Twitter.
Facebook:
Facebook Mistake #1: Creating a personal profile page instead of a business page
One of the biggest mistakes that businesses make when setting up their Facebook profile is to create a personal profile page instead of a business page. When you use a personal profile page to market or sell a product instead of a business page, your page is at risk of being blocked by Facebook. Additionally, personal profiles are limited to 5,000 friends. Once that number is reached, the site will no longer allow you to add friends. This happens quite often, so we recommend avoiding the scenario all together.
I Love My Assistant!
Written on February 10, 2011 at 10:11 pm, by CEO Systems
Is the amount of assistance that you are receiving from your assistant not enough? If you have more tasks than you have time to complete, it may be time to reevaluate how you are utilizing your assistant. With the proper system in place, you can free yourself up to provide better leadership for your organization, develop new areas of the company and have more time available for your customers.
We consult with a lot of overwhelmed business owners that have assistants. In most instances, the reason that they are feeling so overwhelmed is that they do not properly delegate the tasks that could be completed by their assistant. If you have a fantastic assistant that is extremely intelligent and capable, yet because they are unable to become mind readers, are limited to mundane tasks such as taking messages, it is time to make a change.
To fall in love with your assistant all over again and increase your efficiency, it is going to take a little work. The system below outlines the steps that need to be taken to properly delegate the correct tasks and efficiently utilize your assistant.
Assistant Needed
Written on February 3, 2011 at 9:02 pm, by CEO Systems
Imagine this… You walk into your office and turn on your computer. As you check your emails you notice that each one has been flagged and prioritized for you. There are drafts of responses to emails that are prepared, and pending your review. Your voicemails have been summarized and your appointments have been confirmed for the day. Ahhh… Shouldn’t every morning be like this?
If you are feeling overwhelmed, it may be time to delegate some of your tasks to an assistant. An assistant can help you by organizing your information and completing tasks that do not need your full attention. But an assistant can do so much more than just help you to get organized and complete tasks, an assistant can also free up your time so that you are able to concentrate on completing the tasks that require your expertise.
Determining the tasks that should be delegated to an assistant can be difficult. It is important to have a clear understanding of what you will need your assistant to do before you determine the best person to hire. To help you to determine what tasks you should be delegating to an assistant, CEO Systems has created the following system.
Blogging for Your Business
Written on January 27, 2011 at 8:06 pm, by CEO Systems
A blog is an excellent marketing method that allows you to deliver your message to individuals around the world. The term “blog” came from what was originally referred to as a web log. Initially, blogs were often an online diary or journal of opinions, events, or material relating to one specific subject. Blogs have evolved over the last decade into a powerful online business marketing tool. Through a blog you are able to:
- Promote a Message – perhaps on a health subject, humanitarian effort, or a self-growth topic
- Earn Income – Gain traffic or visitors to the blog and then sell products or advertisings
- Become a Resource – By providing content they people are interested in, you can become a resource to your target customer
There are several ways to integrate a blog into your business that will assist you in increasing your exposure online. Below are some ideas of how you can incorporate a blog into your current marketing plan.
Prepare for Filing Your Tax Return
Written on January 21, 2011 at 12:11 am, by CEO Systems
Tax season can be a stressful time for many executives. Finding all of the necessary documents and submitting this information to your accountant before time runs out can seem like a task that is too big to handle. Often we procrastinate, worry, and stress until the very last moment. But what if life didn’t have to be like that?
With the proper system in place, this stress can be avoided. To help you through this process, CEO Systems has developed a simple system to ensure that you are able to efficiently gather the documentation together that is needed to file your tax return.
Step One: Create a File
Create a file to store tax statements such as W-2s, 1099s, interest and other information as it arrives.
Ten Important Things to Review with New Employees
Written on January 13, 2011 at 5:49 pm, by CEO Systems
A committed team develops from a work environment that supports and communicates with their employees. This support and communication is especially important when you are training a new employee. Oftentimes new employees can feel frustrated when they do not receive the information and training that they need to complete their job. To avoid this situation, it is important to have a new employee hiring system in place. This system will help you and your new hire make an easy transition.
The following list covers the nine most important things that you need to discuss with new employees.
1. Job Description
A job description should include:
- Company name and job title
- Work hours and location
- Position classification (full time, part time, salary)
- Salary and benefits
- A list of their primary duties
- Definition of any supervisory roles
The 10 Best Ways to Market your Business Online
Written on January 6, 2011 at 6:26 pm, by CEO Systems
It can be difficult to keep up with all of the great online marketing opportunities that are available. Creating a website is a great start, but in order to drive traffic to your website and increase your profits, it is important to utilize other types of online marketing. Below is a list of the ten best ways to promote your business using online tools and social media. By incorporating these tools into your marketing plan, you can stretch your budget and increase your profits.
1. Google Places
Google Places is great tool to help your customers find your physical store location. It is designed to be an online business listing that allows searchers to gain your address and key information about your company.
Planning for 2011 – Six Steps to a More Efficient Year!
Written on December 30, 2010 at 5:14 pm, by CEO Systems
A fresh year is approaching and with it brings a new wealth of possibilities. CEO Systems recommends taking time to review your past year, set new business goals, and update your business plan. To inspire you to accomplish these tasks, we would like to offer you a few tips that can help.
1. Review your Last Year
For many, it was a year filled with challenges and accomplishments. Give yourself a pat on the back for all that you have accomplished. Make a list of what worked effectively and what did not work. Failure is only failure if you do not learn from your mistakes and grow from it. Take some time to review past reports, customer surveys, financial statements, lead tracking sheets and other key performance indicator tools. Compare your goals versus your actual performance.
Ten Ways to Promote Your Event
Written on December 21, 2010 at 9:31 pm, by CEO Systems
What if you go through all the work to create the perfect event and no one shows up?
There are many different marketing strategies that you can use to promote your seminar or speaking engagement. The best marketing strategies use repetition. If your prospective audience hears about your event from two or three sources, it is more likely that you will get their attention and they will register.
We recommend using a combination of several marketing strategies when promoting your events. Begin your marketing 2-4 weeks prior to the event and continue with consistent reminders until the day of the event.
Below are 10 ways to announce your event. This is not an all inclusive list, but we hope that it helps you to think about the different marketing strategies that are available to you.
